Press releases

The Collector Network receives hundreds of press releases every month. Unfortunately, we cannot guarantee to run any particular item, but a few simple procedures can help increase your chances of getting published.

What is a press release? How is it different from an ad?
In general, a good press release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.
This form of information is run in Collector without charge, however, the preparation of a press release generally requires professional experience in publicity or public relations. We charge for ads, but you can have them as it suits your needs, not our editorial needs. If you have never written a press release, it's best that you hire a professional to do it. 

If an antique is mentioned, be specific. 

  • How old is it? (within 5 years); 
  • Who made it; (manufacturer, country of origin)
  • What is it commonly called; 
  • Does it have any problems? Repairs, breaks, rips, etc.
  • What is the exact selling price today? 

Keep releases short.
Write clearly, addressing who, what, where, why and when in the first two paragraphs.
Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions. 

Photographs need to be high quality, professional or near professional quality; only show one item per photograph, no cluster shots. 

The images should be at least the equivalent of 250 dpi and furnished as a jpg or tiff.

The photograph files need to be named and captioned in the story itself.