Free publicity

What is a press release? How is it different from an ad?
A usable press release is a concise, complete description of an upcoming event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.

It's free, however, the preparation of a press release requires professional level experience in publicity. 

If an antique is mentioned, be specific. 
  • How old is it? (within 5 years); 
  • Who made it; (manufacturer, country of origin)
  • What is it commonly called; 
  • Does it have any problems? Repairs, breaks, rips, etc.
  • What is the exact selling price today? 

Keep releases short.
Write clearly, addressing who, what, where, why and when in the first two paragraphs.
Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions. 

Photographs need to be high quality, professional or near professional quality; only show one item per photograph, no cluster shots. 

The images should be at least the equivalent of 250 dpi and furnished as a jpg or tiff.

The photograph files need to be named and captioned in the story itself. 



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